The Chloé eau de parfum has to be one of my favourite fragrances, so imagine my excitement when I spotted this campaign for their new L’eau de Chloé fragrance. These are just a few stills from the inspiration film for the campaign, directed by Mario Sorrenti. Can you say sun-drenched summer daydream? While whimsical images of girls frolicking in fields is nothing new, it's a steadfast favourite and a firm seller. I also like the accompanying track to the teaser film which is a Lissy Trullie cover of Hot Chip's 'Ready For The Floor'. I haven't even tried this fragrance out yet but the campaign has already won me over. L’eau de Chloé: 1, Soph: 0.
Images via: fashiongonerogue
Images via: fashiongonerogue
Posts
This is gorgeous & so playful.
ReplyDeleteI love their bohemian touch, that makes all the difference. Chloé is really one of my favourite brands!
ReplyDeleteFASHION SUICIDES!
i'm so happy, thanks for posting this!
ReplyDeleteI looove that cover! It's so great.
ReplyDeleteOh, so pretty! Very Sofia Coppola-sque, I think! Chloé is one of my favourite fragrances too, which I only wear on special occasions and I'm so eager to try this new edition out. Such beautiful imagery.
ReplyDeletei really gotta check this out. everything is SO beautiful. ugh.
ReplyDelete@Tenneil: It is quite Sofia hey? although I think the print campaign was shot by Camilla Akrans - there's no shortage of talent, that's for sure!
ReplyDeleteOh so dreamy. x hivennn
ReplyDeleteVery pretty photos!
ReplyDeletehttp://missbbobochic.blogspot.com/
wow, these stills are so beautiful! they definitely make me excited for summer :) x
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